Maserati North America, LIV Golf and The CW Network announce 2024 event partnership
Maserati North America to Serve as a LIV Golf Event Partner with U.S. Activations at Upcoming Tournaments in Houston, Nashville and Chicago Broadcast Live on The CW
AUBURN HILLS, Michigan and NEW YORK – Today, Maserati North America (Maserati), LIV Golf and The CW Network announced a new partnership that will integrate the brands at select LIV Golf tournaments in 2024. Maserati will serve as an official automotive partner for LIV Golf during this period, with brand activations at upcoming tournaments in Houston, Texas (June 7-9), Nashville, Tennessee (June 21-23), and Chicago, Illinois (September 13-15), respectively, with additional exposure throughout The CW’s live tournament coverage and promotion. Each tournament will feature Maserati product displays and branding on-site, as well as curated drive experiences and VIP hospitality for select participating attendees, customers and fans.
Italian luxury automotive brand Maserati carefully curates brand partnerships that align with the core principles of passion, performance and innovation, making this collaboration a strong fit. Since 2022, LIV Golf has modernized the world of golf by building on and complementing existing golf traditions, elevating the sport to new levels of excitement and engagement for new and existing audiences, which is perfectly in line with Maserati values.
“This partnership is the perfect match,” said Head of Maserati North America Kelly MacDonald. “The LIV Golf brand shares our brand’s spirit of innovation and creates engaging, unique experiences for new and existing audiences to the sport. We are thrilled to highlight our latest performance, sports and super sports cars at these events while welcoming new golf fans to the Maserati family.”
"Maserati is synonymous with power, performance, elegance, and excitement – all attributes that align with the LIV Golf brand," said LIV Golf Senior Vice President and Head of Global Partnerships Monica Fee. “Our League is reenergizing the sport and driving engagement with new mainstream audiences that are craving action and innovation. We are excited to have this prestigious brand supporting our tournaments in Houston, Nashville, and Chicago where Maserati’s presence will elevate the fan experience."
This exciting partnership will include multiple Maserati displays at each tournament, drive experiences during the Pro-Am – including tailored drive routes for LIV Golf players and Pro-Am participants – as well as VIP hospitality and concert experiences.
Maserati’s static and dynamic vehicles on-site will include the:
GranTurismo Trofeo and GranTurismo Folgore EV Coupes
Grecale Trofeo and Grecale Folgore EV SUVs
“We are thrilled to welcome Maserati to the world of LIV Golf on The CW,” said Todd Braverman, EVP/Head of National Sales for Nexstar Media Group, Inc., majority owner of The CW Network. “This partnership not only elevates Maserati’s premiere brand with on-site activations and experiences, but also showcases the reach of CW Sports’ live coverage and promotion across 100 percent of the country.”
Throughout the season, LIV Golf League competition airs in the U.S. on Saturdays and Sundays on The CW, The CW App and LIV Golf Plus, with Friday rounds carried on The CW App, LIV Golf Plus and Caffeine. In addition, LIV Golf tournaments are carried globally on LIV Golf Plus, the LIV Golf YouTube channel and on more than 20 international broadcast partners, delivering league broadcasts in over 180 territories to more than 500 million homes worldwide. For more information on how to watch the LIV Golf League, visit LIVGolf.com/where-to-watch.
More information about LIV Golf can be found at LIVGolf.com. For additional information about Maserati, please visit www.maserati.com.