LIV GOLF AND ROSHN LAUNCH COMMUNITY IMPACT PROGRAM THROUGH LEAGUE’S 'POTENTIAL, UNLEASHED' INITIATIVE
KING ABDULLAH ECONOMIC CITY, Saudi Arabia – LIV Golf and ROSHN, presenting partner of this week’s regular season finale at Royal Greens Golf & Country Club, launched a community impact program as part of the league’s “Potential, Unleashed” global impact and sustainability initiative. The program, which will continue into 2024, will create inclusive opportunities for youth throughout the region to gain better access to golf and help empower individuals with the development of critical life skills through sports.
To kick off this initiative, Majesticks GC Co-Captain Henrik Stenson and Smash GC’s Jason Kokrak, along with Mohammed Ashour, Senior Manager of Corporate Social Responsibility at ROSHN Group, welcomed children and young adults from the Help Center Association for a special clinic on Thursday at Royal Greens. The Help Center Association, a Saudi-based philanthropic non-governmental, non-profit organization, is dedicated to the well-being of individuals with intellectual disabilities. The clinic, coordinated with support from Golf Saudi teaching professionals, included fun golf activities with the LIV Golf stars who delivered inspiration and encouragement to the participants.
“It's great to be out here,” said Stenson. “Giving these youngsters and young adults a chance to try the game of golf, and to get outside, be active… it's great to get this going here at Royal Greens. Having played golf for many, many years, that’s always been part of what we do, giving back – and LIV is no different. A lot of initiatives have been done across the areas we play. That’s always been a core thing for golf, and we are keeping that tradition going.”
Added Kokrak: “Just to see their smiles when they hit the bullseye or hit the shot solid, is pretty special. My wife is a special needs teacher so its very close to home for me. Any chance you get to introduce people to the game of golf – it is a game you’re supposed to have fun with – so we enjoy it. The smiles say it all.”
Said Ashour on the impact partnership: “We're proud through the ROSHN Group corporate social responsibility program, YUHYEEK, to co-fund the ‘LIV-Ability’ initiative along with LIV Golf. We're very happy to see this game growing in the Kingdom and having a positive impact on children with disabilities. For the LIV Golf League professionals to be part of this, give back to the community and transfer their experience and engage with the kids, it’s really motivating. The excitement we saw on the kids’ faces was priceless and we’re happy to see this kick off months of continuous support.”
To read more on LIV Golf’s global impact and sustainability strategy, ‘Potential, Unleashed’, please visit https://www.livgolf.com/potential-unleashed.
To learn more about the Help Center Association, please visit https://helpcenter.med.sa.
The LIV Golf League is owned and operated by LIV Golf Investments whose vision and mission is centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
About LIV Golf Investments
LIV Golf Investments is a newly formed company with group companies in the USA and UK and Asian offices to follow. Its purpose is to holistically supercharge professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest wealth funds with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.
About ROSHN
ROSHN Group, a Saudi Arabian real estate developer, wholly owned by the Public Investment Fund (PIF), is a trusted name in multi-asset class development. ROSHN’s integrated projects redefine living, supported by a host of amenities, green spaces, sports hubs, cycle lanes, and living beyond walls. With a land bank exceeding 200 million sqm, ROSHN is pioneering large-scale construction in Saudi Arabia. In 2021, ROSHN introduced its flagship community ‘SEDRA’, a sprawling 20 million sqm in Riyadh and the first giga-project to deliver homes in the Kingdom. ROSHN launched ‘ALAROUS’ in Jeddah (4 million sqm) and also announced two more integrated developments ‘WAREFA’ in Riyadh (1.4 million sqm) and ‘ALFULWA’ in Al Ahsa (10.8 million sqm). By 2030, ROSHN will build over 400,000 homes, 1,000 schools and 700 mosques. ‘MARAFY’, ROSHN’s latest project in northern Jeddah, introduces the Kingdom's first canal project connected to the Red Sea, spanning over 2 million sqm, and includes 52,000 residential units for 130,000 residents. As a leader in various sectors, ROSHN takes a people-centric approach to sustainable development, corporate excellence, and collaboration with industry leaders to set new standards in development. Recently, ROSHN was honored as the ‘Best GCC Developer’ in Construction Week Middle East's Top 50 GCC Developers 2023 list.