LIV Golf receives award for Best Use of Fan Engagement Technology

LIV Golf and its graphics partner Champion Data were honored with the 2025 Sports Technology Award for Best Use of Fan Engagement Technology by a Sports Organization during the awards ceremony held Wednesday in London.

The award was received for the Smart CGI Graphics Interface that drives LIV Golf’s popular “Any Shot, Any Time” feature on the LIV Golf app.

The technology utilizes AI to deliver automated graphics across 18 live group streams, giving fans the ability to follow any player or any team live. The technology was created through a collaboration involving LIV Golf broadcast, product and events teams, along with Champion Data and other technology partners NEP, Mobii and View Lift.

The judges explained: “This project stood out for giving fans a more immediate and tailored live golf experience. Judges appreciated the sophistication behind the platform, and its potential to reshape how fans follow the sport.”

“Giving fans the ability to follow their favorite teams and players live or later has been a key pillar in LIV Golf’s broadcast strategy since day one,” said James Watson, Senior Vice President, Worldwide Production in Media for LIV Golf. “This award is fantastic recognition for the hard work put in by our whole team on the ‘Any Shot, Any Time’ project over the past 24 months. We can’t wait for fans to see what we have in store in the coming seasons as we continue to evolve the product.”

Five other organizations were shortlisted for the award, including entrees involving the NBA, the England and Wales Cricket Board, Roland Garros, the British & Irish Lions and Supertri.

LIV Golf was also on the short list for Sports Organization of the Year, Innovation of the Year and Best Data and Analytics for Storytelling.

The Sports Technology Awards, founded in 2013, celebrates tech-led innovation in sports globally.