Primo announces partnership with Phil Mickelson & HyFlyers

West Palm Beach, Fla. – Primo, one of the fastest growing golf apparel lines, has partnered with HyFlyers GC, the LIV Golf team captained by Phil Mickelson. The company is designated as the “official golf apparel sponsor” of HyFlyers GC, which will see Mickelson and his teammates wearing Primo’s products in all competitive rounds at LIV events and major championships. This is the latest marker of Primo’s growth after launching its flagship product, the golf jogger, in 2020. Mickelson and his team created a video to launch the partnership, capturing the HyFlyers’ colorful personalities.

“I was challenged to wear the Primo joggers at the Open Championship after losing a match against Primo ambassador Grant Horvat,” said Mickelson. “It turned out to be a game-changer. As I said, I wasn’t sure I could pull off wearing the cool, fashionable joggers but I have fallen in love with them and the rest of Primo’s outstanding product line. I’m excited the HyFlyers will be rocking them during our season."

As captain of HyFlyers GC, Mickelson is joined by teammates Brendan Steele, Cameron Tringale, and Andy Ogletree. The entire team will be wearing all of Primo’s product line, which includes their joggers, traditional pants, quarter zips, vests, and traditional polos beginning February 6-8 during the season opener at LIV Golf Riyadh.

Primo leans into their trademark phrase “Golfers are Athletes”, creating an athletic fit for golfers while also appealing to customers of all sizes. Their most well-known product, the joggers, comes in 40 different size options which allows golfers from 5'5" to 6'5" to find the right fit. In addition to the joggers, Primo offers premium shorts, pants, polos, quarter zips, hoodies, and more.

Mickelson is a World Golf Hall of Famer, with 57 career wins including six majors – with three Masters Tournament wins. At age 50, he became the oldest major winner when he claimed his second PGA Championship title in 2021 at Kiawah Island. The HyFlyers GC captain spent more than 25 years ranked in the world's top 50.

“Partnering with HyFlyers GC is a huge milestone for us,” said Primo Founder & CEO Matty Gay. “Phil, like Primo, is incredibly passionate about the game of golf, has tremendous achievements in the game, and fits perfectly with our brand. Years of hard work have led us to this point, and we are excited to watch the team compete wearing Primo gear this season.”

“We are excited to launch our partnership with Primo Golf Apparel,” said Peter Davis, General Manager of HyFlyers GC. “Primo is constantly innovating and creating high quality products that golfers love. We look forward to helping them accelerate their growth and continuing to build their brand throughout the season.”

Fans can shop for the latest apparel on site at LIV Golf events, at LIV Golf or on Primo's website.