LIV Golf & ITV partner to bring free-to-air golf back to UK

The deal follows similar broadcast partnerships with FOX Sports in the USA, Coupang Play in South Korea, and Movistar Plus+ in Spain

The 2025 season begins this week with LIV Golf Riyadh presented by Ma’aden from 6-8 February, followed by LIV Golf Adelaide from 14-16 February

LONDON – LIV Golf is bringing elite golf back to free-to-air television in the United Kingdom after striking a broadcast partnership with ITV for the 2025 season.

Starting with Round 2 of the season-opening LIV Golf Riyadh presented by Ma’aden, golf fans in the UK will have unprecedented access to LIV Golf’s thrilling competition, with 41 rounds of live golf coverage across 14 tournaments throughout the season on ITVX.

The 2025 season begins at Riyadh Golf Club from 6-8 February and will conclude with the Team Championship finale at LIV Golf Michigan from 22-24 August. In between, LIV Golf will make stops in Adelaide, Hong Kong, Singapore, Miami, Mexico City, South Korea, Washington DC, Dallas, Andalucia, the UK, Chicago, and Indianapolis, making LIV Golf the world’s first truly global golf league.

ITVX will serve as the primary platform for LIV Golf, delivering live and full coverage of every round of every tournament, with selected live broadcasts on ITV1 and ITV4. The weekly highlights show produced by LIV Golf will also be broadcast on ITV4, ensuring fans never miss a moment of the action.

The landmark agreement with ITV reinforces LIV Golf’s commitment to expanding its global reach and bringing the sport to new audiences in the UK. It also signals the return of live golf to free-to-air television in the UK, providing a new and dynamic viewing experience that aligns with LIV Golf’s commitment to attract new audiences and grow the game of golf.

Fans will have the opportunity to watch some of the sport’s biggest names compete in LIV Golf’s innovative format, featuring 54-hole tournaments, shotgun starts, and the unique combination of individual and team-based competition.

Ron Wechsler, LIV Golf Senior Vice President of Broadcast Partnerships and Programming Strategy, said: "Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world. With a premier sports broadcaster like ITV, we can ensure that more fans than ever will be able to access the excitement of the LIV Golf experience and connect with the world-class players, teams, and stories that make us a truly standalone global sports league."

Niall Sloane, Director of ITV Sport, said: "This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season. This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport."

ITV’s extensive sports portfolio, which includes the FIFA World Cup, UEFA European Championship, Six Nations Rugby, the Rugby World Cup and Tour de France, as well as being the home of all England Men’s and Women’s International football, underscores its position as an established leader in live sports coverage. With LIV Golf now part of its platform, ITV will provide UK viewers with a fast-paced and engaging alternative to traditional golf coverage.

This announcement follows LIV Golf’s recent broadcast deals with FOX Sports in the United States, Coupang Play in South Korea, and Movistar Plus+ in Spain, further solidifying the League’s global expansion and mission to grow the game in new and existing markets.

With LIV Golf set to take centre stage on ITVX, UK fans can look forward to an unparalleled viewing experience that amplifies the League’s visibility, introduces the sport to new audiences, and enhances engagement with players, teams, and partners.

For more information visit LIVGolf.com and the LIV Golf League on social media at @LIVGolf_League for the latest updates.