LIV GOLF ANNOUNCES PARTNERSHIP WITH SPORTS STREAMING PLATFORM CAFFEINE

LONDON, NEW YORK and West Palm Beach, Fla. – LIV Golf has announced a new partnership with streaming platform Caffeine, increasing options for viewing LIV Golf’s Friday live coverage. Boasting a younger, more diverse audience than many traditional broadcast platforms, Caffeine is uniquely suited as a streaming partner of LIV Golf, and has already produced notable exposure for the league, its tournaments, and original programming that has appeared on the platform since the start of the 2024 season.

“We’re thrilled about this new partnership with Caffeine that continues our efforts to expand streaming options for LIV Golf’s Friday live coverage while introducing the league to a next-gen audience,” said Will Staeger, LIV Golf Chief Media Officer. “By distributing our Friday coverage across multiple platforms – including LIV Golf Plus, the LIV Golf YouTube channel, The CW App and now Caffeine – cord-cutters, sports and entertainment viewers, and digital fans on the move can watch our top-level competition coverage on Fridays anywhere they like, on any device, live and on-demand.”

Along with live Friday coverage, the partnership with Caffeine will include the broadcast of new, original programs like Club 54 Pre-Round and Post-Round shows, the Fairway to Heaven podcast, Mic’d Up features, LIV Films, and LIV Lessons that have generated over seven million views on the platform across just two events this season.

The start of the league’s 2024 season has seen significant growth in viewership for LIV Golf’s tournaments in Mayakoba and Las Vegas. Through two tournaments, the average audience on The CW Network broadcasts have seen growth of 77% (Mayakoba) and 60% (Las Vegas). Combining broadcast viewership with the LIV Golf Plus platform and YouTube streaming, the total viewership for the league’s first two events represented a 173% and 317% year-over-year increase, respectively. Since its inception, LIV Golf has worked to expand viewing options for tournaments on traditional and non-traditional mediums and prioritized a younger, more diverse demographic audience.

"We’re excited to partner with LIV Golf to expand distribution of its tournament content and help it reach new viewers as the tour continues to grow,” said Ben Keighran, CEO of Caffeine. “This collaboration marks an exciting moment as Caffeine continues to redefine live sports streaming, helping leagues and brands discover, connect and interact with passionate fans at scale through our platform.“

Caffeine is the go-to destination for more than 150+ niche sports leagues, competitive event organizers, content creators, and sports media publishers looking to reach and engage passionate fan bases at scale. Currently, the platform boasts over 60 million monthly active users, a massive 1,200% increase from 5 million a year prior, with 1.4 billion total views in 2023. 91% of Caffeine’s users are on mobile, with 82% of its audience under the age of 35.

Caffeine is backed by studio partners, investors, and media companies including Disney, Fox, a16z, Riot, Greylock, Sanabil and Cox. It is available to watch live and for free on iOS, Android, Roku, and Amazon Fire, as well as on the Caffeine website.

Throughout the season, LIV Golf League competition will continue to air in the U.S. on Saturdays and Sundays on The CW, The CW App and LIV Golf Plus. In addition, LIV Golf tournaments are carried globally on LIV Golf Plus, the LIV Golf YouTube channel, and on more than 20 international broadcast partners, delivering league broadcasts in over 180 territories to more than 500 million homes worldwide. For more information on how to watch the LIV Golf League, visit LIVGolf.com/where-to-watch.