LIV Golf and Novig announce new partnership for the first 2026 major

Partnership marks the first time a prediction market is activating at a live professional golf event, with exclusive logo placement on player kits during one of the sport’s highest-viewership periods

Novig branding to appear on the left sleeve of seven players, including Jon Rahm, Dustin Johnson, Cameron Smith, and Sergio Garcia 

Exclusive social-driven content series, special tournament markets, and a 500K in-app contest will debut as part of the collaboration 

NEW YORK - LIV Golf, the world’s golf league, today announced a strategic partnership with Novig, the fastest-growing sports prediction market in America, establishing a first-of-its-kind player integration during golf’s spring major championship season. The collaboration exemplifies LIV Golf's commitment to creating premium, innovative opportunities for partners to activate beyond its 14-event global season and into one of the sport’s most competitive moments. 

The partnership marks the first time a prediction market is activating at a live professional golf event. As part of the agreement, Novig will be featured on the left sleeve of seven LIV Golf players competing in the season’s first major championship window from April 9–12. The partnership includes branding on the uniforms of 4Aces GC Captain Dustin Johnson , Fireballs GC Captain Sergio Garcia, Legion XIII Captain Jon Rahm, Ripper GC Captain Cameron Smith, Legion XIII’s Tyrrell Hatton, Legion XIII’s Tom McKibbin, and Southern Guards GC’s Charl Schwartzel. Collectively, these players have seven major championship titles and enter the event with significant momentum from the first five events of LIV Golf’s season. 

“This collaboration demonstrates how we’re evolving traditional partnership models and creating new ways for brands to connect with the broader golf ecosystem,” said Chad Biggs, EVP, Global Sponsorship & Activation, LIV Golf. “Our League is constantly evaluating how we can engage partners across our global calendar and deliver the best experience for our players and fans. We also have an untapped opportunity to align partners with some of the best players during some of the most-watched moments in golf. Novig’s commitment to this first-of-its-kind agreement speaks to their belief in innovation and transformative partnerships, and we’re excited to continue to grow this relationship.” 

The partnership also includes broader integration across LIV Golf’s social ecosystem, including a social-driven content series as well as organic player-focused content that will be published in the lead-up to tournament week. 

In celebration of the first major of the season, Novig will introduce a suite of special markets on its platform, giving traders more ways to engage with professional golf through real-time trading and prediction opportunities tied to the week’s biggest storylines and moments, with a particular focus on LIV Golf players. Novig will also debut a special contest featuring a 500,000 Novig Cash prize pool. Fans can enter the contest once per day by trading on the tournament winner, with correct selections earning a share of the pool. One participant will receive the first-ever Novig Blue Blazer in person from a LIV Golf player, along with exclusive perks. 

“Novig is a place where winners are welcome—and LIV Golf’s roster is filled with winners, including former champions of the most prestigious tournament in golf—so this partnership was a natural fit," said Jacob Fortinsky, co-founder and CEO of Novig. "Having our brand on the sleeve of players who have already succeeded on the sport’s biggest stages puts Novig exactly where it should be: at the center of winning moments.” 

Novig is building a next-generation sports prediction platform designed to create a more efficient and engaging way for fans to participate in live sports markets. By eliminating traditional sportsbook fees and allowing users to trade directly with one another, Novig offers a transparent and fan-focused alternative to conventional sports betting platforms. The collaboration with LIV Golf underscores the company’s continued expansion into major sporting events, using tentpole moments to bring its platform directly into the center of the fan experience. 

To learn more about Novig’s commission-free, peer-to-peer exchange platform, visit novig.com/events.