DAZN and LIV Golf announce multi-year, global free-to-air broadcast deal

• DAZN also secures exclusive LIV Golf broadcast rights in Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal and Switzerland, strengthening LIV Golf’s global reach.
• New LIV Golf+ service will carry all LIV Golf events and exclusive LIV Golf+ content, offering fans the most exciting action with many of the biggest stars in golf.
• In future, DAZN will develop a premium, paid subscription offering with more LIV Golf content and features for golf fans to enjoy.

LONDON and NEW YORK – DAZN, the world’s leading sports entertainment platform, has announced a multi-faceted, long-term strategic partnership with LIV Golf, the world’s first global golf league featuring an exciting blend of individual and team competition that has supercharged the sport, redefined how golf is experienced and captivated fans worldwide.

Through the partnership, DAZN has also secured the exclusive broadcast rights for LIV Golf in Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal and Switzerland, strengthening LIV Golf’s global reach, alongside the LIV Golf+ service.

“DAZN’s cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience,” said Scott O’Neil, LIV Golf CEO. “Our players, teams and schedule span the globe, and it’s important that we continue to connect with fans all over the world as we grow our League in new and exciting markets.”

The LIV Golf+ service on DAZN will make LIV Golf competitions and programming available to millions of fans in more than 200 markets around the world to enjoy on a free, ad-supported basis on DAZN’s platform*. LIV Golf+ on DAZN will include all content currently offered on LIV Golf+ as well as any new, live and on-demand content that will be produced by LIV Golf for that service, including LIV Golf’s groundbreaking Any Shot, Any Time technology. Any Shot, Any Time gives fans the ability to select exactly which golfers, teams or groups they want to watch at any given time, continuing to drive new engagement and innovation for the sport.

Shay Segev, CEO of DAZN Group, said: “As a truly global broadcaster, DAZN is dedicated to ensuring that fans in every region can experience the most exciting action from LIV Golf, live and free. LIV Golf+ on DAZN will be available alongside DAZN’s extended free content offering, positioning it within an ecosystem that has already captured the attention of golf fans worldwide. This strategic partnership will grow the reach and popularity of LIV Golf, while bringing us closer to building the global home of golf on DAZN.”

DAZN will launch a newly dedicated LIV Golf space on the DAZN platform co-exclusively for LIV Golf’s owned and operated service worldwide*, developing a new and innovative fan engagement portal for LIV Golf’s growing catalogue of live, archived, and behind-the-scenes content. LIV Golf will also benefit from DAZN’s powerful marketing engine, ensuring that the new service receives prominent visibility through promotion both on and off-platform.

In partnership with LIV Golf, DAZN will develop an enhanced, paid subscription offering in the future, providing golf fans with access to more premium content and features.