‘ANY SHOT, ANY TIME’ FEATURE MAKES BETA-TEST DEBUT IN JEDDAH

Mar 2, 2024 - 10:03 AMWritten by: LIV Golf Staff

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Every group at Royal Greens will be covered live with AI-informed graphics and fans can switch between groups and choose the players to follow.

LIV Golf’s newest broadcast feature “Any Shot, Any Time” makes its beta-test debut Saturday starting with the second round of LIV Golf Jeddah. This unique second-screen experience will be available on the www.livgolfplus.com website.

Every group at Royal Greens Golf and Country Club will be covered live with AI-informed graphics and fans will have the ability to switch between groups and choose the players they want to follow.

"Any Shot, Any Time is yet another groundbreaking innovation from LIV Golf, delivering what golf viewers have long sought,” said LIV Golf Chief Media Officer Will Staeger. “Viewer optionality and interactivity by way our coverage’s key tech innovations are part of why LIV is connecting with fans like never before – eliminating the gap between the viewer and the world’s top athletes in the sport.”

The “Any Shot, Any Time” feature will continue in testing mode until its full launch by mid-season that will include additional functionality such as: 

  • Expansion from web only to full deployment on the LIV Golf + app across Apple, Android, Amazon Firestick, Roku
  • Addition of “Team Viewing” with a 4-box showing groups featuring players from a specific team
  • Addition of the “Any Shot” callback feature with all player shots being available for replay at any time with a simple click of a button

“Any Shot, Any Time” is built upon Google Cloud’s Vertex AI platform in a recent partnership announcement that also includes the PMY Group with the goal of elevating the fan experience on and off the golf course while delivering personalized engagement unique to the sport.