4Aces ink deals with fashion brands JAXXON and SANTO STUDIO

California and West Palm Beach, Fla. – Former World No.1 and two-time major champion Dustin Johnson and his LIV Golf team 4Aces GC today announced the signing of two lifestyle fashion brand partners: JAXXON and SANTO STUDIO.

JAXXON becomes the Official Men’s Jewelry Partner of Dustin Johnson and the 4Aces, with members of the team being spotted throughout the season donning their favorite collections, both on and off the course. SANTO STUDIO becomes the Official Luggage Partner of Dustin Johnson and the 4Aces, releasing a collaborative luxury collection comprised of duffel and training bags, backpacks, travel bags, and additional pieces that elevate the team throughout their rigorous training and travel schedules.

The SANTO STUDIO collection will be released this Spring, with availability beginning summer of 2025 both online and in national retailers, as well as the flagship SANTO STUDIO store located in Lido Village, an exclusive waterfront shopping and dining experience in Newport Beach, California. Additionally, the three brands will partner together and feature JAXXON athletes at LIV Golf pro-am events around the globe, alongside on-site activations at domestic events.

“I’m thrilled that our team is working with JAXXON and SANTO STUDIO this season,” says 4Aces Captain Dustin Johnson. “Their athletes match our vibe both on and off the golf course. Get ready for some innovative, new golf collabs coming out this year.”

Embodying the ethos of the Johnson-led 4Aces, the deals were brought together by Bear Degidio, who is both the Partner and CMO of JAXXON and the Founder and CEO of SANTO STUDIO. The new additions help bolster an ever-growing 4Aces partnership roster already consisting of Extracurricular and Magellan Jets, helping position the team brand at the intersection of sport, culture, lifestyle, and entertainment.

JAXXON is the top jewelry brand for ambitious, style-conscious individuals. Blending timeless Italian design with modern energy, JAXXON creates jewelry that symbolizes achievement and confidence. The JAXXON brand stands at the intersection of sport, culture, and lifestyle, appealing to those who lead with authenticity.

"Partnering with Dustin Johnson and the 4Aces is a natural fit for JAXXON," says Degidio, Partner and CMO. "As the most stylish team in the LIV Golf League, the 4Aces embody the confidence and elevated style that JAXXON stands for. Together, we’re showing how modern men can seamlessly blend performance, sophistication, and everyday style—on and off the course."

SANTO STUDIO is an authentic luxury design studio, creating the bridge between fashion & performance, with meaning and purpose for its community. SANTO STUDIO's fundamental culture is to inspire their community to "Live in the Light," and to design at the finest level. SANTO STUDIO is a design studio that connects classic values of design to world class athletes and iconic individuals to deliver meaningful and purposeful products.

“Partnering with Dustin Johnson and the 4Aces golf team is a monumental step for SANTO STUDIO," says Degidio, Founder and CEO. "To bring another team of world-class professionals into our roster—already featuring legends and superstars like Ryan Sheckler, Paul Rodriguez, Nyjah Huston, Jeremy 'Twitch' Stenberg, Luke Rockhold, Chito Vera, and Cole Houshmand—is truly incredible. This partnership represents much more than golf; it’s about breaking the mold of traditional sportswear and showcasing a lifestyle. With Dustin and the 4Aces, we’re demonstrating that golf can inspire luxury and street-style goods that transcend the course. These athletes don’t just excel in their sport—they influence every aspect of culture, from fashion to lifestyle, and that’s what SANTO STUDIO is all about."

The Aces captured the LIV Golf Team Championship title during LIV’s inaugural season in 2022, and advanced to the finals of the 2024 season-ending finale in Dallas. Last season, the team began building out its front office after appointing former TravisMathew CEO and long-time business industry executive Chris Rosaasen as General Manager.

"This is a special moment for our team, and we couldn't be more energized to kick off the new season with two incredible strategic partners like JAXXON and SANTO STUDIO,” says Rosaasen. “Both companies come from outside the world of golf but see the value of the exposure the 4Aces receive on a global scale. We are looking forward to releasing some exciting collaborations with them in the near future."

The 4Aces will look to return to championship form when the 2025 LIV Golf League season kicks off on FOX Sports in February with LIV Golf Riyadh and LIV Golf Adelaide.

For more information: www.4acesgc.com | www.jaxxon.com | www.santostudio.com.